Episode 28: Me, Myself And DEI
“DEI is woke.” “It silences free speech.” “It’s Marxism in disguise.”
We’ve all heard the backlash, but how much of it is based on facts? The debate around Diversity, Equity, and Inclusion (DEI) has been clouded by misinformation and fear-mongering. In this episode of Canadian Salad, we cut through the noise with Matt Tsang, co-founder and brand director at AndHumanity Marketing.
Matt joins Andrea to unpack the real impact of DEI in business, leadership, and community-building. Beyond just a business strategy, DEI is an ethical responsibility in our interconnected world. Together, they explore:
✅ Why DEI is deeper than what we've made it to be
✅ When to reframe DEI to do the work that you want to accomplish
✅ Whether the future is built on a people-first economy or a profit-driven one
Whether you’re skeptical about DEI or working on it every day, this episode challenges harmful myths and reclaims DEI’s true purpose— restoring humanity to feel connected, where everyone belongs.
Check out AndHumanity by visiting their website. Looking to engage in meaningful DEI work, check our AndHumanity's book "Authentically Inclusive Marketing".
Why DEI Matters Now More Than Ever
Matt compels the pressing need for DEI, citing compelling statistics that demonstrate the increasing diversity in global populations. He underscores the business case for DEI, explaining how remaining relevant in today's market means aligning with the diverse identities of consumers. But it's not just about satisfying market demands; there's a moral imperative as well. The drive for DEI is fundamentally about ensuring fairness and breaking down systemic barriers that have historically marginalized certain groups.
Navigating Challenges And Misunderstandings
DEI is not without its challenges. In our current political climate, particularly in North America, there's significant pushback against these initiatives. Andrea shares her own experiences of resistance when attempting to introduce DEI initiatives in her community. Matt addresses this resistance, pointing out that much of it stems from misunderstanding and fear. He stresses the importance of education and open dialogue in overcoming these barriers, emphasizing that true understanding begins when we see each other as humans first.
The Evolution of DEI: Rebranding and Resilience
In an intriguing segment, Matt and Andrea discuss the shifts in how DEI is framed, including new acronyms like FAIR (Fairness, Access, Inclusion, Representation) aimed at making these concepts more palatable amid a landscape of vocal opposition. Matt acknowledges that while rebranding might initially seem like a concession, it can sometimes be a strategic necessity to keep the conversation alive and the work continuing.
Moving Forward: The Positive Impacts of DEI
Despite the hurdles, the potential for DEI to make a significant positive impact is immense. Matt shares his belief that these efforts can lead to more equitable and inclusive workplaces, communities, and societies at large. He encourages those engaged in this work to persevere, focusing on the universal truth that everyone deserves to be seen and heard. Moreover, he suggests that fostering diverse relationships enriches our lives immeasurably.
"Canadian Salad" serves as a timely reminder that while DEI may face various challenges, the underlying goals of inclusion and respect for diversity remain essential to building a better world. As Andrea poignantly puts it, creating a "people economy" grounded in empathy and understanding may just be the key to realizing the full potential of our diverse Canadian 'salad.' Join us in reflecting on how each of us can contribute to this imperative journey towards inclusivity.
Quiz Sources
About The Canadian Multiculturalism Act - Government of Canada